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 Generation Z Traveling Preferences While on a Budget
Generation Z Traveling Preferences While on a Budget
Antonia Zorić
When planning a trip, gen z places considerable importance on their trip budget. Research has shown that Gen Z is willing to spend more money on travel than on anything else. However, almost all of them stated that budget is their primary concern when it comes to travel. This paper questioned whether Gen Z is indeed a budget conscious generation and how to they decide what to spend money on when traveling. More specifically, it investigated 5 main categories of expenditure (Transportation,...
"Do You Trust Me?” Trust Levels of Advertisements Effect on Travel
"Do You Trust Me?” Trust Levels of Advertisements Effect on Travel
Madison Cathy
Millennials differ against generations before them. As the world changes so does the why we do things. This includes the way we view advertising. This study is trying to find the trust levels of Croatian millennials so one can better markets to them. Millennials look to social media for travel inspiration, so how do we attract them? Studies before suggest that millennials in general are highly trusting on advertisement. Europeans, specifically, on the other hand, are skeptics. When you...
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 Good Food Festival and its influence on restaurants’ offer in Dubrovnik
1 Good Food Festival and its influence on restaurants’ offer in Dubrovnik
Milica Markoč
Food and tourism are closely connected, and food festivals are becoming popular ways to promote and improve destinations. The purpose of this research was to explore the influence of Good Food Festival on restaurants’ offer in Dubrovnik and question if and to what extent the offer was upgraded. A questionnaire was distributed to 50 restaurants and the results showed that significant upgrades were made in the last few years, since the start of the festival. However, further...
A  Triadic Analysis of Service Quality Between Customers, Employees and Managers of Fine
 Dining Restaurants in Dubrovnik
A Triadic Analysis of Service Quality Between Customers, Employees and Managers of Fine Dining Restaurants in Dubrovnik
Ana Maria Trojić
The primary goal of this research project was to assess service quality in Dubrovnik fine dining restaurants, more specifically to analyze the importance of specific service quality elements from three perspectives ; restaurant customers’, managers’ and employees’. Five service quality dimensions were measured; tangibles, reliability, responsiveness, assurance and empathy. Modified DINESERV model was used to develop a questionnaire for conducting this research. Results of this...
AI and Human Customer
 Service in Hotels
AI and Human Customer Service in Hotels
Jak Kojaković
The implementation of Artificial Intelligence (AI) in customer service within the hotel industry has sparked a significant interest among hotel companies. This research paper explores the various ways hotels have adopted AI particularly in its customer service segment. A survey of 81 hotel guests provided key insights regarding customer preferences, concerns, and experiences with AI-based service systems. While some customers manifest a preference for human interaction, in areas...
AIRLINE INDUSTRY AND GENERATION Z
 (CASE OF CROATIA AIRLINES)
AIRLINE INDUSTRY AND GENERATION Z (CASE OF CROATIA AIRLINES)
Tena Vuković
This research effort addressed a number of issues associated with Gen Z fliers: how do they perceive various elements of the flying experience and are they satisfied with the flying experience provided by Croatian Airlines, an airline employing a hybrid airline business model. Kano and SERVQUAL models were combined to determine the meaning of flying elements and a SERVQUAL evaluation determined Gen Z’s satisfaction with Croatian Airlines. The results indicated that when...
ANALYSIS OF NEGATIVE ONLINE REVIEWS AND RESPONSES IN DUBROVNIK BASED HOTELS
ANALYSIS OF NEGATIVE ONLINE REVIEWS AND RESPONSES IN DUBROVNIK BASED HOTELS
Bruna Mratinović
Online reviews had been the basis for hotels to identify the potential service failure and to achieve service recovery. This paper investigates the areas that customers complain about, how often do hotels respond and what type of responses do hotels provide to complaining guests. A content analysis was done on Trip Advisor platform including one star rated reviews and responses in 15 Dubrovnik hotels. Results suggest that customers mostly complain about F&B and front desk attitude and...
ATTITUDES OF COLLEGE STUDENTS
 TOWARDS LEARNING FOREIGN LANGUAGES:
 Differences between Rochester Main Campus and Rochester
ATTITUDES OF COLLEGE STUDENTS TOWARDS LEARNING FOREIGN LANGUAGES: Differences between Rochester Main Campus and Rochester
Vanesa Radić
This research study was focused on the importance of foreign languages to college students. Participants of the questionnaire were Rochester Institute of Technology students, who have already finished language learning process or are still in the process of acquiring a new language. The research study has shown the effects of language learning and its importance as languages are the main communication tools. In addition, this paper elaborated the significance of second language...
Abandoning the Nest
 Push and pull factors potentially influencing the young minds of Split and Dubrovnik
Abandoning the Nest Push and pull factors potentially influencing the young minds of Split and Dubrovnik
Ivan Tony Vlaičević
Croatia is characterized by high level of emigration of educated people. Croatian youth is mostly affected by the problems in the state and make a significant part of the educated workforce that leaves Croatia in search of a better life. By administering a questionnaire to college students, this research was conducted to determine the factors that influence students from Dubrovnik and Split to emigrate from Croatia, the similarities and differences between those factors and needs and ...
Acceptance of a concept of self driving cars for
 luxury guests in the city of Dubrovnik
Acceptance of a concept of self driving cars for luxury guests in the city of Dubrovnik
Tin Orhanović
Autonomous technology is gaining more attention and interest during the last few years. Many big companies are investing in development of fully autonomous vehicles to provide their customers a transport service from one location to another. The purpose of this research paper was to find the level of demand for that kind of technology in Dubrovnik area and survey was chosen as appropriate method. The survey was distributed to 108 participants who were guests of luxury 5-star hotels in...
Accommodating Culturally Diverse Guests: Large vs. Small Hotel Chains
Accommodating Culturally Diverse Guests: Large vs. Small Hotel Chains
Filip Ćorić
Personalizing the product at no additional cost to the end user guarantees increases sales and customer satisfaction, but that becomes difficult when the supposed product is the service. Nevertheless, the data show that service personalization leads to increased customer satisfaction and consequently customer loyalty. Adjusting to the diversity of the guests should be a priority for hotels because that is a one way of service personalization directly increasing customer satisfaction....
Achieving Sustainable Upper-scale Gastronomy using Hyper-local Concept
Achieving Sustainable Upper-scale Gastronomy using Hyper-local Concept
Mateo Radić
This research was focused at Dubrovnik's potential for sustainable gastronomy tourism, with an emphasis on using organic and locally sourced foods in high-end restaurants. The study topic investigated how managers and owners of restaurants in Dubrovnik's upscale dining industry see and apply sustainable practices. The owners and managers of upscale restaurants innDubrovnik were interviewed in-person for the study. Based on price range and internet reviews, eight restaurant managers and...

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