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Generation Z Traveling Preferences While on a Budget
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Antonia Zorić When planning a trip, gen z places considerable importance on their trip budget. Research has shown that Gen Z is willing to spend more money on travel than on anything else. However, almost all of them stated that budget is their primary concern when it comes to travel. This paper questioned whether Gen Z is indeed a budget conscious generation and how to they decide what to spend money on when traveling. More specifically, it investigated 5 main categories of expenditure (Transportation,...
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"Do You Trust Me?” Trust Levels of Advertisements Effect on Travel
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Madison Cathy Millennials differ against generations before them. As the world changes so does the why we do
things. This includes the way we view advertising. This study is trying to find the trust levels of
Croatian millennials so one can better markets to them. Millennials look to social media for travel
inspiration, so how do we attract them? Studies before suggest that millennials in general are
highly trusting on advertisement. Europeans, specifically, on the other hand, are skeptics. When
you...
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Good Food Festival and its influence on restaurants’ offer in Dubrovnik
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Milica Markoč Food and tourism are closely connected, and food festivals are becoming popular ways to promote
and improve destinations. The purpose of this research was to explore the influence of Good Food
Festival on restaurants’ offer in Dubrovnik and question if and to what extent the offer was upgraded.
A questionnaire was distributed to 50 restaurants and the results showed that significant upgrades
were made in the last few years, since the start of the festival. However, further...
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A Triadic Analysis of Service Quality Between Customers, Employees and Managers of Fine
Dining Restaurants in Dubrovnik
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Ana Maria Trojić The primary goal of this research project was to assess service quality in Dubrovnik fine
dining restaurants, more specifically to analyze the importance of specific service quality
elements from three perspectives ; restaurant customers’, managers’ and employees’. Five
service quality dimensions were measured; tangibles, reliability, responsiveness, assurance
and empathy. Modified DINESERV model was used to develop a questionnaire for
conducting this research. Results of this...
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AI and Human Customer
Service in Hotels
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Jak Kojaković The implementation of Artificial Intelligence (AI) in customer service within the hotel
industry has sparked a significant interest among hotel companies. This research paper explores
the various ways hotels have adopted AI particularly in its customer service segment. A survey
of 81 hotel guests provided key insights regarding customer preferences, concerns, and
experiences with AI-based service systems. While some customers manifest a preference for
human interaction, in areas...
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AI in the Human Resources Selection Process
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iVANA šUŠNJARA The purpose of this study was to investigate college students' perceptions of the integration of
Artificial Intelligence (AI) in Human Resources (HR) selection processes. A mixed-methods
approach combining quantitative and qualitative data collection methods was used to gather
insights from college students from the United States and Croatia. The results show that students
are open to AI in hiring but have concerns about bias, transparency, and job-seeking experience.
The study...
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AIRLINE INDUSTRY AND GENERATION Z
(CASE OF CROATIA AIRLINES)
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Tena Vuković This research effort addressed a number of issues associated with Gen Z fliers: how do they
perceive various elements of the flying experience and are they satisfied with the flying
experience provided by Croatian Airlines, an airline employing a hybrid airline business model.
Kano and SERVQUAL models were combined to determine the meaning of flying elements and
a SERVQUAL evaluation determined Gen Z’s satisfaction with Croatian Airlines. The results
indicated that when...
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ANALYSIS OF NEGATIVE ONLINE REVIEWS AND RESPONSES IN DUBROVNIK BASED HOTELS
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Bruna Mratinović Online reviews had been the basis for hotels to identify the potential service failure and to achieve service recovery. This paper investigates the areas that customers complain about, how often do hotels respond and what type of responses do hotels provide to complaining guests. A content analysis was done on Trip Advisor platform including one star rated reviews and responses in 15 Dubrovnik hotels. Results suggest that customers mostly complain about F&B and front desk attitude and...
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ATTITUDES OF COLLEGE STUDENTS
TOWARDS LEARNING FOREIGN LANGUAGES:
Differences between Rochester Main Campus and Rochester
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Vanesa Radić This research study was focused on the importance of foreign languages to college students.
Participants of the questionnaire were Rochester Institute of Technology students, who have
already finished language learning process or are still in the process of acquiring a new language.
The research study has shown the effects of language learning and its importance as languages
are the main communication tools. In addition, this paper elaborated the significance of second
language...
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Abandoning the Nest
Push and pull factors potentially influencing the young minds of Split and Dubrovnik
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Ivan Tony Vlaičević Croatia is characterized by high level of emigration of educated people. Croatian youth is mostly
affected by the problems in the state and make a significant part of the educated workforce that
leaves Croatia in search of a better life. By administering a questionnaire to college students, this
research was conducted to determine the factors that influence students from Dubrovnik and Split
to emigrate from Croatia, the similarities and differences between those factors and needs and
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Acceptance of a concept of self driving cars for
luxury guests in the city of Dubrovnik
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Tin Orhanović Autonomous technology is gaining more attention and interest during the last few years. Many
big companies are investing in development of fully autonomous vehicles to provide their
customers a transport service from one location to another. The purpose of this research paper
was to find the level of demand for that kind of technology in Dubrovnik area and survey was
chosen as appropriate method. The survey was distributed to 108 participants who were guests of
luxury 5-star hotels in...
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Accommodating Culturally Diverse Guests: Large vs. Small Hotel Chains
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Filip Ćorić Personalizing the product at no additional cost to the end user guarantees increases sales and
customer satisfaction, but that becomes difficult when the supposed product is the service.
Nevertheless, the data show that service personalization leads to increased customer satisfaction
and consequently customer loyalty. Adjusting to the diversity of the guests should be a priority
for hotels because that is a one way of service personalization directly increasing customer
satisfaction....
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