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"Do You Trust Me?” Trust Levels of Advertisements Effect on Travel
"Do You Trust Me?” Trust Levels of Advertisements Effect on Travel
Madison Cathy
Millennials differ against generations before them. As the world changes so does the why we do things. This includes the way we view advertising. This study is trying to find the trust levels of Croatian millennials so one can better markets to them. Millennials look to social media for travel inspiration, so how do we attract them? Studies before suggest that millennials in general are highly trusting on advertisement. Europeans, specifically, on the other hand, are skeptics. When you...
A  Triadic Analysis of Service Quality Between Customers, Employees and Managers of Fine
 Dining Restaurants in Dubrovnik
A Triadic Analysis of Service Quality Between Customers, Employees and Managers of Fine Dining Restaurants in Dubrovnik
Ana Maria Trojić
The primary goal of this research project was to assess service quality in Dubrovnik fine dining restaurants, more specifically to analyze the importance of specific service quality elements from three perspectives ; restaurant customers’, managers’ and employees’. Five service quality dimensions were measured; tangibles, reliability, responsiveness, assurance and empathy. Modified DINESERV model was used to develop a questionnaire for conducting this research. Results of this...
Abandoning the Nest
 Push and pull factors potentially influencing the young minds of Split and Dubrovnik
Abandoning the Nest Push and pull factors potentially influencing the young minds of Split and Dubrovnik
Ivan Tony Vlaičević
Croatia is characterized by high level of emigration of educated people. Croatian youth is mostly affected by the problems in the state and make a significant part of the educated workforce that leaves Croatia in search of a better life. By administering a questionnaire to college students, this research was conducted to determine the factors that influence students from Dubrovnik and Split to emigrate from Croatia, the similarities and differences between those factors and needs and ...
Acceptance of a concept of self driving cars for
 luxury guests in the city of Dubrovnik
Acceptance of a concept of self driving cars for luxury guests in the city of Dubrovnik
Tin Orhanović
Autonomous technology is gaining more attention and interest during the last few years. Many big companies are investing in development of fully autonomous vehicles to provide their customers a transport service from one location to another. The purpose of this research paper was to find the level of demand for that kind of technology in Dubrovnik area and survey was chosen as appropriate method. The survey was distributed to 108 participants who were guests of luxury 5-star hotels in...
Agro-tourism in Konavle
Agro-tourism in Konavle
Josipa Miloglav
The purpose of this research is to define if there is a need and the possibility of sustainable growth for agro-tourism in Konavle region. The aim of the paper is to find out what local people and entrepreneurs in Konavle think about this topic, and see if this idea is interesting and possible, and what are the possibilities and challenges of such a growth. The secondary research has shown many similar cases in European countries close to Croatia who are already successful in this area....
Architects vs. Laypersons: Different Perspectives on a Community Development
Architects vs. Laypersons: Different Perspectives on a Community Development
Margarita Anđelković
Abstract Architects and laypeople differ when it comes to rating the building designs. The reason for that could be the professional education of architects or the occupational subculture on which architects base their values, norms and beliefs. The purpose of this research is to see do architects, architecture students, laypeople and non-architect whose work requires familiarity with architecture differ in rating of the building designs. Questionnaire was administered to 85 participants...
Artistic visual presentation of food 1
Artistic visual presentation of food 1
Adela Bijađija Čustović
Abstract An experiment on assessing the influence of the artistic visual presentation of food on the dining experiment was conducted between 40 students to find out if there actually is any influence of visual presentation of food on likeness and tastiness of the food. Two groups were a part of this experiment; a group which was served traditionally looking banana roll cake and a group which was served modernly decorated banana roll cake. The participants were given two questionnaires in...
Bridezilla does not live here anymore
Bridezilla does not live here anymore
Jelena Baričević
ABSTRACT The research focused on expectations of Croatian millennial brides towards wedding planning services. It was investigated what do millennial brides expect to be delivered from wedding planning agencies and what are their expectations when seeing themselves as future brides. Out of 178 questionnaire participants, results showed how older millennials do not expect a strong relationship with their wedding planner. The research also showed how more educated millennials view the...
COMPETENCY GAP:
 MANAGERS’ EXPECTATIONS AND STUDENTS’ PERCEPTIONS OF THE
 IMPORTANCE OF SOFT SKILLS
COMPETENCY GAP: MANAGERS’ EXPECTATIONS AND STUDENTS’ PERCEPTIONS OF THE IMPORTANCE OF SOFT SKILLS
Mariela Kralj
It has often been stated that soft skills competencies are crucial for hospitality graduates entering modern business world. It becomes clear that various interests in the market of jobrelated skills have been created between different stakeholders: industry, educators and students. The previous research has already identified a gap between the perceptions of hospitality students when it comes to importance of soft skills opposed to their level of preparedness. The purpose of this...
Can You Understand Language That Is not Spoken – Comparison between Hospitality
 Students and Employees
Can You Understand Language That Is not Spoken – Comparison between Hospitality Students and Employees
Tin Vukelić
Verbal communication is a key for mutual understanding and interaction between individuals and groups. But it all started with signs and gestures of our ancestors in a form of nonverbal communication. Today we value more verbal part of our behavior and a lot of people underestimate the importance of nonverbal behavior in everyday life. This paper was focused on nonverbal behavior more specifically on the importance of perception of nonverbal behavior in college students and hotel...
Can’t wait for the winter: Self-reported effects of seasonal
 employment on hospitality workers’ wellbeing and job satisfaction
Can’t wait for the winter: Self-reported effects of seasonal employment on hospitality workers’ wellbeing and job satisfaction
Ante Vukasović
Atypical forms of employment, particularly seasonal work, are becoming more common in the hospitality industry because of seasonal nature of the destination and therefore, it is important to research the effect of this type of employment on workers well being. This paper investigates and compares the self-reported effects of various seasonal work arrangements on employees’ physical and mental well being and job satisfaction. Questionnaire was delivered to 100 Dubrovnik hospitality...
Common Stereotypes of Tourists in Dubrovnik
Common Stereotypes of Tourists in Dubrovnik
Cvijeto Božović
Abstract The purpose of this research was to find out what are the stereotypes of the most common tourists in Dubrovnik; British, Americans, Germans, Spaniards and French people. Questionnaire was distributed among the people working in hotels in Dubrovnik. All the hotels were categorized between 3 and 5 stars. Questionnaires were given to the employees who distributed them among them and they were later collected. The results showed that British people are considered to be...

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