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Are You Certain You Really Like Those Jeans You Are Wearing?: The Influence of Social Proof and Authority on a Product Evaluation
Are You Certain You Really Like Those Jeans You Are Wearing?: The Influence of Social Proof and Authority on a Product Evaluation
Dejana Kuši
Abstract The purchasing decisions of consumers have been reshaping rapidly, therefore, businesses need to implement a transitional approach to marketing and sales of the products and utilize the advantage of knowing what influences those purchasing decisions in order to achieve competitive advantage. This paper investigates the influence of social proof and authority on consumers’ evaluation of the product. A research was conducted in the form of an experiment in which three groups of...
Artificial Intelligence in Hiring Process
Artificial Intelligence in Hiring Process
Ivana Tepšić
Artificial intelligence and machine learning have recently made its way into human resources management. In this context, humans can train machines to identify a job candidate that would be a good match for the company among thousands of candidates, at least this the intention of this approach. While we can anticipate benefits of implementing such solutions there are many controversies surrounding this technology. In this research we are probing some key questions and principles that will...
Artistic visual presentation of food 1
Artistic visual presentation of food 1
Adela Bijađija Čustović
Abstract An experiment on assessing the influence of the artistic visual presentation of food on the dining experiment was conducted between 40 students to find out if there actually is any influence of visual presentation of food on likeness and tastiness of the food. Two groups were a part of this experiment; a group which was served traditionally looking banana roll cake and a group which was served modernly decorated banana roll cake. The participants were given two questionnaires in...
Assessment of demand drivers for boutique hotels: The case of Croatia
Assessment of demand drivers for boutique hotels: The case of Croatia
Marina Bobelj
In the last years, boutique hotel niche has been further gaining strength. Growth in interest of boutique hotel sector can be explained by changing trends and demands of the customers. Due to there is a lack on research done on boutique hotels in Croatia, this his paper investigates the motivational factors of boutique hotel guests in Croatia for switching from non-boutique hotels, the perceived image of boutique hotel managers in Croatia regarding guests’ motivational factors, and...
Awareness and Willingness on Halal Certification of Non-Halal Restaurant Owners in Croatia, with focus on Dubrovnik
Awareness and Willingness on Halal Certification of Non-Halal Restaurant Owners in Croatia, with focus on Dubrovnik
Laura Barišić
Having regular restaurants without certifications for people of other religions is not right answer anymore. Certain certificates can improve the whole business and tourism branch overall in every country. The purpose of this paper and the study is to find out how many restaurant owners are aware of Halal certificate and how many of them are willing to have Halal certificate in non-Halal restaurants. The study is based on data collected from restaurant owners in Croatia, Dubrovnik. Previous...
Blended Learning Instruction of Foreign Languages at RIT Croatia: Students' Satisfaction
Blended Learning Instruction of Foreign Languages at RIT Croatia: Students' Satisfaction
Dorotea Šutalo
Solutions for the transition from traditional learning environments to online learning environments of students and universities in this COVID-19 time can potentially be blended learning instructions. Blended learning instruction is balanced between traditional and online learning instruction. In traditional learning instruction students have higher external motivation and in person connection with professors and peers, while online learning instructions require higher intrinsic motivation...
Bridezilla does not live here anymore
Bridezilla does not live here anymore
Jelena Baričević
ABSTRACT The research focused on expectations of Croatian millennial brides towards wedding planning services. It was investigated what do millennial brides expect to be delivered from wedding planning agencies and what are their expectations when seeing themselves as future brides. Out of 178 questionnaire participants, results showed how older millennials do not expect a strong relationship with their wedding planner. The research also showed how more educated millennials view the...
Building International Business Relationships: English language use in
 Airbnb conversations
Building International Business Relationships: English language use in Airbnb conversations
Marko Majkovica
English as a business lingua franca is changing and shaping the English language. Previous research has shown that there are variances in BELF between nationalities. We investigated potential differences between L1 and L2 users of English in an Airbnb environment. We analyzed 65 conversations from Airbnb & booking.com looking at the inclusive and exclusive moves made by guests. There is a difference of inclusive moves being made from different nationalities. Accommodation owners can...
COMPETENCY GAP:
 MANAGERS’ EXPECTATIONS AND STUDENTS’ PERCEPTIONS OF THE
 IMPORTANCE OF SOFT SKILLS
COMPETENCY GAP: MANAGERS’ EXPECTATIONS AND STUDENTS’ PERCEPTIONS OF THE IMPORTANCE OF SOFT SKILLS
Mariela Kralj
It has often been stated that soft skills competencies are crucial for hospitality graduates entering modern business world. It becomes clear that various interests in the market of jobrelated skills have been created between different stakeholders: industry, educators and students. The previous research has already identified a gap between the perceptions of hospitality students when it comes to importance of soft skills opposed to their level of preparedness. The purpose of this...
COVID-19 Affecting the Event Industry in Croatia
COVID-19 Affecting the Event Industry in Croatia
Sara Slabic
When the COVID-19 pandemic impacted the entire world and industries within it, the wedding industry was the one in the need of complete re-invention. For getting the deeper insight into which marketing strategies will be used for the year 2021 by wedding planners in Dubrovnik and is there any possibility that virtual weddings become popular in Croatia, electronic survey was created. With data being based on survey done by DWP Insider, it included the sample of 6 currently active wedding...
CROATIAN MILLENNIALS VS. AMERICAN MILLENNIALS:
 DINING PREFERENCES AND RESTAURANT BRAND LOYALTY
 IN DUBROVNIK
CROATIAN MILLENNIALS VS. AMERICAN MILLENNIALS: DINING PREFERENCES AND RESTAURANT BRAND LOYALTY IN DUBROVNIK
Antonela Šabić
The purpose of this paper was to define different strategies in marketing in order to better understand the factors that influence customers to make decisions about the choice of a certain restaurant. The paper focused on the comparison between American vs. Croatian-based Millennials. A 5-point Likert scale questionnaire was distributed in an attempt to define various factors that influenced their decisions when choosing a restaurant. The research results revealed that even though...
Can You Understand Language That Is not Spoken – Comparison between Hospitality
 Students and Employees
Can You Understand Language That Is not Spoken – Comparison between Hospitality Students and Employees
Tin Vukelić
Verbal communication is a key for mutual understanding and interaction between individuals and groups. But it all started with signs and gestures of our ancestors in a form of nonverbal communication. Today we value more verbal part of our behavior and a lot of people underestimate the importance of nonverbal behavior in everyday life. This paper was focused on nonverbal behavior more specifically on the importance of perception of nonverbal behavior in college students and hotel...

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