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The value of personalization of guest experience in upscale hotels
The value of personalization of guest experience in upscale hotels
Andrea Mitrović
This research project aspired to establish whether Dubrovnik upmarket hotels delight their guests, and their rates are affected with that type of offer. TripAdvisor profiles of 15 Dubrovnik hotels were examined delight parameters and hotel rates. The descriptive statistics and linlog regression analysis showed that the observed hotels provide guest satisfaction, but fall short of delighting their guests. Personalization of guest experiences and guest delight should be more in the focus...
Theory of Planned Behavior (TPB) and Technology Acceptance in Employee Development During COVID-19 Crisis
Theory of Planned Behavior (TPB) and Technology Acceptance in Employee Development During COVID-19 Crisis
Jelena Benić
Employee development, as an important practice in any businesses, experienced a disruption due to COVID-19 crisis. In-person training being the most common way of employee training, HR professionals had to adapt the usual training and development practices by using technology. This paper investigated the employees’ level of technology acceptance using the Theory of Planned Behavior model, which tests their attitude, subjective norm, perceived behavioral control and behavioral intention. In...
Travel and Sustainability;
 Will Covid -19 change the trajectory – the case of Croatia
Travel and Sustainability; Will Covid -19 change the trajectory – the case of Croatia
Ana Kolić
Sustainability in tourism has been brought to attention significantly than ever before. It is essential to realize that both travelers and hosts need to benefit and have a positive image about it. Due to the fact that Covid-19 disrupted many industries including the travel industry, the aim was to find out whether people have a positive attitude towards travel being more sustainable in the future. This paper examined how age, gender and education affect the attitudes and behaviors towards...
Travelers’ Perception of SMART Technologies in Hotel Industry
Travelers’ Perception of SMART Technologies in Hotel Industry
Erik Jakov Leko
Even though smart technologies are relatively new, they have a crucial role in businesses operations. This research was conducted with an intent to investigate which smart technologies are attractive to travelers and which are undesired to travelers. Hundred and twenty-five participants with previous experiences of smart technologies during their hotel stay were surveyed based on Kano’s model in order to measure attractiveness of smart technologies. Results suggest that travelers do not...
Understanding People with Dyslexia
 Support Strategies for Students and Employees
Understanding People with Dyslexia Support Strategies for Students and Employees
Ema Hećimović
The purpose of this study is to find out the experiences and obstacles that people with dyslexia face during their education and how it continues in work life. This paper investigates both the emotional state as well as the task side of people with dyslexia and their ability to deal with this disability. A focus group was conducted among four college students from different degree programs where they shared their experiences about dyslexia and how do they cope with this disability today...
Understanding Work Conflicts Among Family and Non-Family Employees – Applications in Family Hotels
Understanding Work Conflicts Among Family and Non-Family Employees – Applications in Family Hotels
Paula Horvat
Family owned hotels in Croatia represent specific niche that attracts many customers even though there is no official record of them. In family owned hotels, there are family and non-family employees that have different view on business. At a work place, conflicts arise and it is important to see what is the main cause and how they can be resolved. Online questionnaire was distributed to members of National Association of Small and Family Hotels in Croatia and it shows that most of the...
Understanding restaurateurs’ wine list design strategies in Croatian restaurants
Understanding restaurateurs’ wine list design strategies in Croatian restaurants
Petra Knežević
The aim of this research was to get an understanding of restaurateurs’ strategies when choosing wines to be offered on wine lists in Croatia, namely in Dalmatian restaurants of Dubrovnik and Split. Since similar studies have been done in France, Australia, the US, and China, the main idea was to compare those findings with the situation in Croatia. The results of the quantitative best-worst research study that included 110 restaurants in Dubrovnik and Split, showed that restaurant owners...
VIRTUAL REALITY IN HOTEL BOOKING SYSTEM
VIRTUAL REALITY IN HOTEL BOOKING SYSTEM
Benjamin Čustović
The purpose of this paper is find and present relevant data that would encourage owners of accommodation units of the necessity to implement virtual reality systems into their businesses and ensure that, by doing so, these business can be adapted according to current and future trends in this field and can successfully survive on the market. The findings of this paper mostly attempted to focus on the personal impact of virtual reality as well as the existing knowledge of this phenomena. A...
What Motivates Guests to Leave Reviews in Restaurants?
 E-WOM in Evaluating Fine-Dining and Cheap-Eats Restaurants in Dubrovnik
What Motivates Guests to Leave Reviews in Restaurants? E-WOM in Evaluating Fine-Dining and Cheap-Eats Restaurants in Dubrovnik
Anita Pergjoni
The purpose of this paper is to investigate what are primary reasons to motivate guests to leave on-line comments. The first part of the research tries to define how much impact traditional word of mouth and electronic word of mouth have on guests in hospitality industry according to the previous research and literature. The paper then focuses on explaining positive and negative sides of leaving comments and it seeks to answer the question: What motivates guests to leave a comment about...
Who can benefit? Considering Albania as a
 good fit for Pro Poor Tourism
Who can benefit? Considering Albania as a good fit for Pro Poor Tourism
Marlind Galiqi
The use of tourism as a way to reduce poverty has gained attention in many third world and developing countries. By focusing on poverty as the main issue, alternatives on how tourism can benefit to it are investigated. The concept of poverty is further explained and the practices which are closer to PPT. Recognizing that the effects of Pro Poor Tourism with the data needed is hard to monitor especially in developing countries leading by example is perceived to be more beneficial. This...
Working from Home and its Impact on
 Leadership - The Employees Perspective
Working from Home and its Impact on Leadership - The Employees Perspective
Mona Pandić
Working from home is a way in which employees do their job and tasks outside the usual office setting. They are linked to the organization and its other colleges through the use of the operation of information and communication technologies. As employees work from their homes leaders must be able to communicate with them to continue to influence them to achieve a common goal. Previous research has shown that working from home can be beneficial as it boosts productivity but can easily...
YouTube as a promotional tool: Vlogger versus tourist board generated videos
YouTube as a promotional tool: Vlogger versus tourist board generated videos
Monika Rudoviq
YouTube is a trendy video sharing site that provides the opportunity to tourist destinations to communicate their brands and identities through promotional videos. The purpose of this study was to assess the difference in effectiveness and quality of promotional videos published by vloggers and those published by the tourist board in attracting potential customers and promoting a tourist destination. Specifically, content analysis of four videos was conducted, including the categories...

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