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Gamification in trip planning mobile applications and websites: The case of TripAdvisor
Gamification in trip planning mobile applications and websites: The case of TripAdvisor
Roko Nikolić
Gamification combines funware with motivational affordances to trigger behavioral outcomes. TripAdvsior has gamified aspects of its website in order to motivate their users to engage in active co creation of content, which is then rewarded with points and prizes. A questionnaire was distributed to participants to measure the awareness of TripAdvisor gamification elements and their relation to the TripAdvisor community. The research decribed in this paper indicates that the...
Gender and Leadership in Tourism and Hospitality
Gender and Leadership in Tourism and Hospitality
Filipa Korać
Tourism and hospitality industry are one of the biggest industries in the world that lack women in high managerial position. Even though women are dominating in hotel workforce (55.5%), they are still lead my men. According to Moran (1992, p.476) it is well-known that women are having difficulties making their way to high managerial position. Changes have been made throughout years, slowly, but there is still a place for improvement. Croatia is one among all those countries where the...
Grey Companies, Green Employees: Inquiry into Green Human Resource Management
 Practices in Croatia and Montenegro
Grey Companies, Green Employees: Inquiry into Green Human Resource Management Practices in Croatia and Montenegro
Sara Sinistaj
Green Human Resource Management [GHRM] has been gaining popularity in organizations of all sizes and industries in recent years. The reason for this stands in the fact that its practices ensure that employees comply with environmental regulations and as a result address the ongoing challenges of sustainability. This paper investigates whether this emerging concept is embraced by companies in Southeast European countries and whether GHRM practices impact employee behavior. A...
Growth Opportunities for Three Star Hotels in Split and Dubrovnik
Growth Opportunities for Three Star Hotels in Split and Dubrovnik
Ani Martinović
Increasingly competitive, with constant implementation of the new technologies and adaptation to a changing consumer need and wants, the hotel world today is transforming in a rapid change. The mid-priced hotel category was category concerned only with the basic offer and service. The mid-scale hotels of tomorrow, which are still focused on the basics, will need to differentiate. The right example is ‘Tru’ by Hilton. It is a mid-priced property developed to fill a massive void in the...
Guerilla Marketing in Restaurant Business
 Is it applicable in Dubrovnik?
Guerilla Marketing in Restaurant Business Is it applicable in Dubrovnik?
Pavo Barbir
Guerrilla marketing is a marketing tactic in which a company uses surprise and/or unconventional interactions in order to promote a product or service. Guerrilla marketing is different than other traditional marketing methods, since this method often relies on personal interaction, has a smaller budget, and focuses on smaller groups of promoters that are responsible for getting the word out in a particular location rather than through widespread media campaigns (Kenton, 2018).
HOW CAN SPLIT BENEFIT FROM HOSTING SPORT EVENTS?
HOW CAN SPLIT BENEFIT FROM HOSTING SPORT EVENTS?
Renco Burić
Major sports events are a double edge sword as they produce large revenues, but can become a liability, if the built venues are not properly used and maintained. This content analysis study shows that Split, Croatia achieved a great success by hosting Mediterranean games in 1979 through the building of the sports and accompanying infrastructure, which has fallen into neglect in the last few decades. The current opportunities of larger scale sports events in Split fall mainly in the area...
Hospitality Employees' Relations to Their Work and the Effect on Their Work Engagement
Hospitality Employees' Relations to Their Work and the Effect on Their Work Engagement
Matea Laptalo
The purpose of this research was to investigate the perceptions of Dubrovnik area hospitality workers of their work domain and whether that impacts their levels of work engagement. Relations to the work among people can fall under either a ‘job’, a ‘career’, or a ‘calling’ distinction. Questionnaire was administered in a paper/pencil format to be filled out by employees of hotels, restaurants, and café bars near and within Dubrovnik Old Town and Zupa Dubrovacka. The...
Hospitality Students’ Expectations of Work/Life Balance in the Industry:
 The Role of Gender
Hospitality Students’ Expectations of Work/Life Balance in the Industry: The Role of Gender
Ana Moretić
Work/Life balance refers to maintaining a balance between roles at work and in personal life. Previous research has shown that the hospitality industry has high turnover rates, that more women than me leave the industry, and that work/life balance is one of the factors which influences employee satisfaction, performance, and overall intent to leave. This paper investigated gender differences in perceptions and expectations of hospitality students regarding the importance of work/life...
Hotels in Dubrovnik –
 Attracting Millennials Using Social Media Marketing
Hotels in Dubrovnik – Attracting Millennials Using Social Media Marketing
Ema Počuča
Nowadays hotels are using social media marketing in order to attract their guests and engage with them. Since millennial generation is starting their work life, soon enough, they will be the ones with the most money to spend on travelling and accommodation. As a tech-savvy generation, social media marketing is a way to get to them and an opportunity, hotels should pay attention to. This research investigated to what degree are hotels in Dubrovnik region, positioning themselves in terms...
How Do Influencers Influence Millennials’ Travel Decisions?
How Do Influencers Influence Millennials’ Travel Decisions?
Karla Golemac
The success of a travel destination in the world of advanced technology is becoming increasingly difficult to achieve without quality internet advertising. Communication and marketing strategies must be adequate for the modern man who wants to be approached uniquely and in accordance with their needs. This is especially true of the Millennials generation, who make decision about the travel destination, with the help of various social media through which influencers are advertised. The...
How wine education can improve revenue in Dubrovnik restaurants?
How wine education can improve revenue in Dubrovnik restaurants?
Ivo Bulic
The aim of this research was to get a more profound understanding of the level of wine education in Dubrovnik restaurants and how education can be upgraded to boost revenue through wine sales. The literature review supported the initial idea that wine education does have a positive impact on revenue in restaurants. The most important findings were related to wine sales impacts on restaurant revenue, guest’s risk perception and methods to reduce risk, wine education outcomes and...
Humans: Are we rational or emotional first?
Humans: Are we rational or emotional first?
Josipa Buble
ABSTRACT The purpose of this study is to find the correlation between the level of Emotional Intelligence, Job Performance and Job Satisfaction among hospitality professionals. This paper investigated the employee’s stress management, ability to deal with pressure and how they behave in front of unpleasant guests. The sample of this study consisted of 21 participants divided into three groups: students, hotel employees and tourism professionals. The research method was questionnaire...

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