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IMPROVING EMPLOYEE RETENTION RATES IN CRUISE INDUSTRY BY ASSESSING LIVING AND WORKING CONDITIONS
IMPROVING EMPLOYEE RETENTION RATES IN CRUISE INDUSTRY BY ASSESSING LIVING AND WORKING CONDITIONS
Maria Dolores Scherbl
One of the biggest challenges the cruise line industry is facing today is long-term retention of employees. High turnovers rates have impact on crew and the safety of vessels, considering the fact that the cruise industry has average turnover rates between 25% and 35% (Bhattacharya, 2015).But, how exactly are cruise line companies addressing this issue properly if employees are still treated unfairly and there is little concern for their well-being? It raises ethical, cultural and social...
IS ENGLISH ENOUGH?
 STUDENTS' ATTITUDES TOWARDS LEARNING ENGLISH VERSUS OTHER FOREIGN LANGUAGES
IS ENGLISH ENOUGH? STUDENTS' ATTITUDES TOWARDS LEARNING ENGLISH VERSUS OTHER FOREIGN LANGUAGES
Mario Prizmić
Foreign languages are one of the most powerful tools in the business world today. Sorin (2011) also stated the University of Bologna sees the importance of learning foreign languages and that it is very beneficial for students. English is the most outspread language and it is considered as almost native language for many nations, but is English enough? The purpose of this research was to see what are the student’s attitudes towards learning English when comparing to other foreign...
Importance of Learning: Hospitality HR Managers' Viewpoint
Importance of Learning: Hospitality HR Managers' Viewpoint
Klara Zeba
Many studies have proven how important and beneficial training and development is for managers because it improves their relationship with employees, and it could potentially lead to better performance of the company. This paper investigated training and development programs offered to managers in 4- and 5-star hotels in Dubrovnik and factors that influence their success in the hospitality industry. Five hotel companies participated in the questionnaire which measured their satisfaction...
Influence of smartphones on face to face social interaction
Influence of smartphones on face to face social interaction
Lovro Kolanović
Smartphones have become an irreplaceable tool in modern society. Although they assist us in many ways, the latest research shows that there are many negative effects of using them that we are not even aware of. This paper explores the impact smartphones have had on one of the common ways of socializing. The observation was set in two coffee bars in Dubrovnik, Croatia. Research shows that most people resort to smartphone use when in a coffee bar with others. Having the phone on the table...
Influencing Travel Decisions: Impact of Micro-Influencers on Gen-Z in Croatia
Influencing Travel Decisions: Impact of Micro-Influencers on Gen-Z in Croatia
Anamaria Živković
With the rise of social media impact, various types of influencers started to do their job. Micro-influencers as the most reliable ones influence Generation-Z the most. Since the social media impact is still in the state of growth in Croatia, Generation-Z was analyzed with the purpose of the effectiveness of micro-influencers on them. Because of that, the questionnaire was distributed among 103 students considered as a Generation Z. Students were from Croatia region, from 18 to 23 years old....
Intangible aspects of tourism in Istria: Event and
 Festival Destinations Assessed by the ―Millennials‖
Intangible aspects of tourism in Istria: Event and Festival Destinations Assessed by the ―Millennials‖
Lorenzo Bercan
In the last years, events and festivals have been having more and more influence when it comes to the tourism development of Istria. Growth in interest of events and festival destinations can be explained by an adaptation to trends and the demands of Millennia’s. Since there is a lack of research done on the intangible aspects of tourism in Istria, this paper is focused on Millennials’ expectations and motivations to attend tourist events and festivals. By focusing on the ...
International Branding and Product Distribution of Croatian
 Extra Virgin Olive Oil
International Branding and Product Distribution of Croatian Extra Virgin Olive Oil
Matia Simon Červar
The literature review showed that olive oil has been part of the Mediterranean civilization since before recorded history. The olive grove has traditionally been a Mediterranean crop whose production of olives has been dedicated, for the most part, to the production of olive oil, a basic product of the Mediterranean diet. The major European producers are Spain, Italy, and Greece. The purpose of this study was to determine how to build up the awareness of Croatian olive oil in the US...
Is Technology Stealing Our Jobs?
 The Impact of the Fourth Industrial Revolution on the Hotel
 Industry Workforce
Is Technology Stealing Our Jobs? The Impact of the Fourth Industrial Revolution on the Hotel Industry Workforce
Andrea Kecić
The recent technological advancements have had everyone in awe of the fast development and benefits they bring along. However, they have also started a heated conversation among scholars, companies and employees who are concerned about what changes this Fourth Industrial Revolution is going to bring, and how it will affect the workplace. Through examining the history of automation, existing HR challenges in the modern era, current technological implementation and the skill demand in...
Key Characteristics of Successful Influencers and Use of Influencers as A Promotional Tool for Brands
Key Characteristics of Successful Influencers and Use of Influencers as A Promotional Tool for Brands
Anamaria Andričić
This paper investigated what were the categories of influencers that existed as well as what were the connections of certain characteristics with the number of followers and different types of content posted. Finally, the paper recommended types of influencers that were appealing for brands to work with. This paper found out that number of followers was not crucial when it comes to reliability and influence levels of influencers. On the other hand, things that were measured like integrity...
Key Factors Influencing Employee Retention and Motivation in the Hospitality Industry
Key Factors Influencing Employee Retention and Motivation in the Hospitality Industry
Đivo Masar
The goal of this research was to test if monetary incentives are the best way to motivate people in Dubrovnik, whether they would perform better and be more satisfied with their work if money was given as a reward. In order to test this the experimenter used a modified experiment preformed by Dan Pink in order to design the experiment suitable in this scenario. Results of the experiment have shown that despite money seeming to be a good motivator certain unseen factors proved to be more...
LABOR	MARKET	AND	HR	CHALLENGES	IN	
 NAUTICAL	TOURISM
LABOR MARKET AND HR CHALLENGES IN NAUTICAL TOURISM
Marija Knego
Croatia is well known for its numerous natural beauties and tourists coming to have summer vacations at the Adriatic coast. Croatia, together with Greece is a leader in the charter domain, therefore it is important for both countries to stay competitive in the market. Due to high seasonality in Croatia, it is difficult for most service providers to find quality employees, therefore this research investigates the HR challenges in charter companies of nautical tourism. An online...
Lesson Learned: The Success Story of Zagreb Christmas Market! How Can We Make It
 Sustainable?
Lesson Learned: The Success Story of Zagreb Christmas Market! How Can We Make It Sustainable?
Marko Sporiš
This paper summarizes the challenges of making special event tourism sustainable. The importance of special events tourism has already been proven by numerous authors, yet without clear instruction on how to convert them into sustainable. The research has proven that specific factors such as price or location could affect the creation of loyal customers. Therefore, an inquiry about Zagreb market segments has been analyzed through the online observation technique. Further, this paper...

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