The aim of this research was to get a more profound understanding of the level of wine education in Dubrovnik restaurants and how education can be upgraded to boost revenue through wine sales. The literature review supported the initial idea that wine education does have a positive impact on revenue in restaurants. The most important findings were related to wine sales impacts on restaurant revenue, guest’s risk perception and methods to reduce risk, wine education outcomes and major challenges and wine customers analysis based on age and type. Since no similar studies were done on this topic in Dubrovnik restaurants, structured interview with two experienced industry professionals served as a benchmark for establishing the value of functional and productive wine training practices. The results showed importance of tailored wine education with partnerships, team support, flexibility and communication as most important variables for success. This study provides valuable findings for all FB professionals and restaurateurs in Dubrovnik.