prikaz prve stranice dokumenta The most effective marketing tactics for Gen Z in the hotel industry in Croatia
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The most effective marketing tactics for Gen Z in the hotel industry in Croatia
2023. urn:nbn:hr:229:992884
Stojanac, Bruno
RIT Croatia

Citirajte ovaj rad

Stojanac, B. (2023). The most effective marketing tactics for Gen Z in the hotel industry in Croatia (Završni rad). Dubrovnik: RIT Croatia. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:229:992884

Stojanac, Bruno. "The most effective marketing tactics for Gen Z in the hotel industry in Croatia." Završni rad, RIT Croatia, 2023. https://urn.nsk.hr/urn:nbn:hr:229:992884

Stojanac, Bruno. "The most effective marketing tactics for Gen Z in the hotel industry in Croatia." Završni rad, RIT Croatia, 2023. https://urn.nsk.hr/urn:nbn:hr:229:992884

Stojanac, B. (2023). 'The most effective marketing tactics for Gen Z in the hotel industry in Croatia', Završni rad, RIT Croatia, citirano: 11.10.2024., https://urn.nsk.hr/urn:nbn:hr:229:992884

Stojanac B. The most effective marketing tactics for Gen Z in the hotel industry in Croatia [Završni rad]. Dubrovnik: RIT Croatia; 2023 [pristupljeno 11.10.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:992884

B. Stojanac, "The most effective marketing tactics for Gen Z in the hotel industry in Croatia", Završni rad, RIT Croatia, Dubrovnik, 2023. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:992884

Za citiranje koristite ovu mrežnu adresu: https://urn.nsk.hr/urn:nbn:hr:229:992884
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Podaci o radu
NaslovThe most effective marketing tactics for Gen Z in the hotel industry in Croatia
AutorBruno Stojanac
MentorKevin Walker (mentor)
Ustanova koja je dodijelila
akademski / stručni stupanj		RIT Croatia
Dubrovnik
Datum i država obrane2023-03-29, Hrvatska
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak
The Gen Z population represents the near future of consumers and, due to vastly different demands and desires than earlier generations, is a challenging topic that has yet to be thoroughly explored. With the emergence of new trends created by social media and the internet in general, Gen Z's hotel and travel preferences are changing rapidly and if those trends are not followed, a hotel can quickly become uninteresting to the Gen Z consumer. This research was intended for determining exactly what are the most effective marketing tactics that a hotel can apply in Croatia based on the results of the survey conducted in this study. The online survey was completed by 105 Croatian Gen Z participants between the ages of eighteen and twenty-four. The survey measured Croatian Gen Z’s hotel and travel preferences, social media engagement, travel-related app usage, environmental consciousness, and loyalty program involvement. Results indicate that Croatian Gen Z members are extremely active on social media and demand that hotels follow online trends while remaining uniq
Ključne riječi
Jezikengleski
URN:NBNurn:nbn:hr:229:992884
Studijski programNaziv: Service Management
Vrsta studija: stručni
Stupanj studija: preddiplomski
Akademski / stručni naziv: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (bacc. oec.)
Vrsta resursaTekst
Način izrade datotekeIzvorno digitalna
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2023-05-22 10:43:35