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AIRLINE INDUSTRY AND GENERATION Z (CASE OF CROATIA AIRLINES)
2020. urn:nbn:hr:229:928395
Vuković, Tena
RIT Croatia

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Vuković, T. (2020). AIRLINE INDUSTRY AND GENERATION Z (CASE OF CROATIA AIRLINES) (Završni rad). Dubrovnik: RIT Croatia. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:229:928395

Vuković, Tena. "AIRLINE INDUSTRY AND GENERATION Z (CASE OF CROATIA AIRLINES)." Završni rad, RIT Croatia, 2020. https://urn.nsk.hr/urn:nbn:hr:229:928395

Vuković, Tena. "AIRLINE INDUSTRY AND GENERATION Z (CASE OF CROATIA AIRLINES)." Završni rad, RIT Croatia, 2020. https://urn.nsk.hr/urn:nbn:hr:229:928395

Vuković, T. (2020). 'AIRLINE INDUSTRY AND GENERATION Z (CASE OF CROATIA AIRLINES)', Završni rad, RIT Croatia, citirano: 05.10.2024., https://urn.nsk.hr/urn:nbn:hr:229:928395

Vuković T. AIRLINE INDUSTRY AND GENERATION Z (CASE OF CROATIA AIRLINES) [Završni rad]. Dubrovnik: RIT Croatia; 2020 [pristupljeno 05.10.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:928395

T. Vuković, "AIRLINE INDUSTRY AND GENERATION Z (CASE OF CROATIA AIRLINES)", Završni rad, RIT Croatia, Dubrovnik, 2020. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:928395

Za citiranje koristite ovu mrežnu adresu: https://urn.nsk.hr/urn:nbn:hr:229:928395
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Podaci o radu
NaslovAIRLINE INDUSTRY AND GENERATION Z (CASE OF CROATIA AIRLINES)
AutorTena Vuković
MentorJoseph Kevin Walker (mentor)
Ustanova koja je dodijelila
akademski / stručni stupanj		RIT Croatia
Dubrovnik
Datum i država obrane2020-05-24, Hrvatska
Znanstveno / umjetničko
područje, polje i grana		HUMANISTIČKE ZNANOSTI
Interdisciplinarne humanističke znanosti
Sažetak
This research effort addressed a number of issues associated with Gen Z fliers: how do they perceive various elements of the flying experience and are they satisfied with the flying experience provided by Croatian Airlines, an airline employing a hybrid airline business model. Kano and SERVQUAL models were combined to determine the meaning of flying elements and a SERVQUAL evaluation determined Gen Z’s satisfaction with Croatian Airlines. The results indicated that when considering flying elements some differences exist between more frequent and infrequent fliers, with more frequent fliers expecting more from airlines. The results also suggest that Gen Z is largely satisfied with Croatian Airline’s offer with specific areas of improvement possible.
Ključne riječi
Jezikengleski
URN:NBNurn:nbn:hr:229:928395
Studijski programNaziv: Service Management
Vrsta studija: stručni
Stupanj studija: stručni
Akademski / stručni naziv: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (bacc. oec.)
Vrsta resursaTekst
Način izrade datotekeIzvorno digitalna
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2020-06-30 08:52:45